Blog

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June 2015

Commercial Real Estate Show: Powerful LinkedIn Business Strategies

By | 2017-03-03T08:04:54+00:00 June 12th, 2015|Featured, Radio / Podcast Interview Guest Expert|

LinkedIn TV/Radio ExpertThe Commercial Real Estate Show™ is a nationally syndicated weekly one hour talk radio show about business and commercial real estate related topics. The popular show is well known for high-quality content delivered in a professional enlightening style. Host, Michael Bull, asked me to be a guest and I couldn't say YES! fast enough. Here is the show I was featured: Watch the show via their official Website

GFOA Annual Conference : How to Recruit Next Generation of Finance

By | 2015-06-12T11:32:28+00:00 June 1st, 2015|Featured, Public Speaking|

LinkedIn & Government RecruitingThe Government Finance Officers Association (GFOA) is a professional association servicing the needs of more than 18,000 appointed and elected local, state, and provincial—level government officials and other finance practitioners. It provides publications, training programs, services, and products designed to enhance the skills and performance of those responsible for government finance policy and management. The GFOA’ s Annual Conference gathers thousands of public finance professionals each year to share ideas, develop technical and managerial skills, view new products, and network with peers from across the country and around the world. The theme of this year’s conference is Innovation and Resilience. Moderated by Marilou Moore, Budget Coordinator City of Lynnwood, Washington, How to Recruit Next Generation of Finance presentation was delivered by Donna Serdula, Keynote Speaker & Author and Owner of Vision Board Media, LLC and Bob Lavigna, Assistant Vice Chancellor and Director of Human Resources University of Wisconsin. Event Description: With changing attitudes about work among [...]

May 2015

IMA New Jersey Council 2015 Spring Conference

By | 2015-06-12T11:02:47+00:00 May 18th, 2015|Featured, Public Speaking|

LinkedIn Presentation for Accounting and Financial Professionals I presented at the IMA New Jersey Council 2015 Spring Conference. The IMA (Institute of Management Accountants), the association of accountants and financial professionals in business, is one of the largest and most respected associations focused exclusively on advancing the management accounting profession. Empowering accountants and financial professionals to drive business performance. Presenting on the importance of LinkedIn as a business and branding tool to Accounting and Financial Professionals, I provided insight and tips on how to get immediate results from the world's largest professional network.

April 2015

The Leader’s Edge: Leaders By Design & Women On Board

By | 2015-06-12T10:10:30+00:00 April 16th, 2015|Featured, Public Speaking|

LinkedIn PresenterI was beyond thrilled to be asked to speak at The Leader's Edge preeminent event, Women on Board on April 16, 2015. The event was attended by senior women executives interested in becoming members of for-profit and not-for-profit boards of directors. My part of the program had me presenting on the importance of creating a strong brand on LinkedIn. In order to collide with opportunity, one must present the right image and thus a strong LinkedIn profile is imperative. Event Description The 2015 Women On Board program took place on April 15 & 16 and featured the following distinguished guest speakers: Bill McComb: Former Chief Executive Officer, Fifth & Pacific Companies, Inc. (Kate Spade & Co.) Rosemarie Greco: Professional Board Director, Co-chair of Vision 2020, Drexel University Bill Strahan: EVP of Human Resources, Comcast Corporation Erin Essenmacher: Chief Programming Officer, National Association of Corporate Directors Donna Serdula: Author & LinkedIn Expert Lisabeth Marziello: CEO, Boys & Girls Club [...]

Main Line Society of Professional Women: Leadership Workshops

By | 2015-06-12T10:24:00+00:00 April 10th, 2015|Featured, Public Speaking|

Presenter on LinkedIn & LeadershipThe Main Line Society of Professional Women asked me to present at their Leadership Workshop Series. These workshops bring together award-winning presenters to provide insight into the skills that can make or break your career. People are researching you! Do you know what they are finding? More often than not, they are checking out your LinkedIn profile. Your LinkedIn Profile is your First Impression and Digital Introduction to your prospect. Does it showcase your skills and sell you as a polished professional? Join us on April 10th for a half-day workshop featuring LinkedIn Expert and Author, Donna Serdula. You will learn how to take your LinkedIn profile from Boring to Powerful so you can find business, promote yourself… and take over the world!

January 2015

Veteran Recruiting Network Webinar

By | 2017-03-03T08:10:16+00:00 January 13th, 2015|Featured, LinkedIn Webinar Expert|

I provide my LinkedIn Makeover DIY Kit free to all US Veterans and active duty military. Normally I get maybe 2 or 3 requests a month for the free veteran kit. On January 7th I had about 20 requests before noon! Something was going on and I had no idea what. Turned out Kevin O'Brien from the Veteran Recruiting Network featured me and the free kit on his newsletter that is sent out to over 600K veterans. I immediately called him up to thank him and within 5 minutes we planned a webinar for the next week. On January 13th I presented to over 200 veterans and taught them how to optimize and leverage LinkedIn for career success. The webinar was scheduled for an hour but ended up going an hour and a half because of all the comments and questions at the end. It was a great group and I am so happy to have been able to [...]

The Secrets Behind Getting Your Profile Viewed On LinkedIn

By | 2017-03-03T08:10:32+00:00 January 6th, 2015|Featured, Media Appearance, Video / TV Interview Guest Expert|

It was beginning of December I traveled to New York City for the Business Insider video shoot. The video debuted on January 6th. Watch it here or embedded below:

December 2014

Business Insider Video Interview

By | 2017-03-03T08:10:47+00:00 December 4th, 2014|Featured, Video / TV Interview Guest Expert|

On December 4th I traveled to New York City for a video interview with Business Insider. They put me in front of a green screen and told me to give them my best LinkedIn tips. It was such an honor to visit Business Insider's headquarters and get interviewed. I can't wait to see the videos that come from the shoot.

November 2014

Career Wardrobe’s Work It! Event

By | 2015-01-26T07:33:54+00:00 November 23rd, 2014|Public Speaking|

Work It! is Career Wardrobe’s signature event dedicated to creating a professional identity online and in person. I jumped at the chance to present at the Work It event and share my knowledge of creating a POWERFUL LinkedIn profile with the attendees. I love and support Career Wardrobe's mission: Our mission is to empower women in transition by providing programs that inspire the confidence necessary to achieve self-sufficiency and pursue a productive career. We do this by providing professional work attire, educational programs, and networking tools and opportunities. The audience was great-- lots of energy and interest in the subject. I stayed late to answer questions and make sure everyone felt confident heading back to complete their LinkedIn profile. Thanks for having me!

Sales Corps Annual Sales Event

By | 2015-01-26T07:59:54+00:00 November 17th, 2014|Public Speaking|

I was invited to speak at Sales Corps' Annual Sales event held in Dallas, TX on November 17, 2014. Sales Corps came together because we recognized the need for organizational synergy to better prepare each affiliated independent manufacturers representative to anticipate and to react to consolidation in all our markets. I customized a presentation all about LinkedIn and Social Selling.