Keynote Speaker & Author 2018-08-29T08:51:28+00:00


Donna Serdula pioneered the concept of LinkedIn profile optimization and is the author of LinkedIn Profile Optimization For Dummies. Through her Website, LinkedIn-Makeover.com, Donna and her team of 40 writers, help thousands of LinkedIn users strategically write their profile in order to engage with their audience and grow their brand.

As an in-demand speaker across the United States, Donna speaks on the topics of LinkedIn, Branding, and Transformational Professional Reinvention.  Her presentations are chock full of valuable and insightful information. The audience always leaves with the information they can immediately put to use and that delivers results. Your group will not only have a great time, but they will learn along the way.

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Client Feedback

Donna presented at the GFOA Annual Conference in Philadelphia. Her presentation, How to Recruit Next Generation of Finance, was well attended with an audience of over 900. Donna had the attendees eating out of her hand. They surely got a lot out of the presentation based on the questions they asked and they stayed the entire time.

Eva Olsaker, Government Finance Officers Association

I brought Donna to Temple University to teach students how to use LinkedIn and make their profiles stand out. She has a wealth of knowledge and content to share and did an amazing job as a speaker. Students loved her. So did university career professionals. We all learned and appreciated her approachable style. I would highly recommend her for any career development or personal branding program.

Lu Ann Cahn, Emmy Award Winning Journalist & Author

Donna conducted a fantastic presentation at Columbia University. She is a top notch public speaker. I have rarely seen anyone with such a clear knowledge of LinkedIn combined with an engaging and fun style.

Heather Krasna, Columbia University

Not sure how Donna did it, but she had all 80 people in the Greater Valley Forge Human Resources Association (GVFHRA) event staying until the end because the topic and her delivery was 100%.

Deb Kliman, PHR, SHRM-CP, Sabre

USI Insurance Services was looking for a LinkedIn Expert to speak at our Annual Sales Meeting. Donna prepared a highly customized LinkedIn presentation. Her presentation was very well received and she kept the audience engaged and entertained. The attendees are now spending more time on LinkedIn and finding the success that they had been missing.

Marybeth LaFauci, USI Insurance Services

LinkedIn Profile Writing

Are you here because you are looking to have your LinkedIn profile optimized?  If so, all you need to do is click the link below to get whisked away to my Website all about LinkedIn profile writing services. LinkedIn Profile Writers are ready to help you stand out from the crowd

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  • Compelling LinkedIn profile written for you

  • Search Engine Optimization (SEO)

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  • LinkedIn Strategy & Training

  • Mentoring & Support

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