Keynote Speaker & Author2019-01-24T08:53:01+00:00


Donna Serdula pioneered the concept of LinkedIn profile optimization and is the author of LinkedIn Profile Optimization For Dummies. Through her Website, LinkedIn-Makeover.com, Donna and her team of 40 writers, help thousands of LinkedIn users strategically write their profile in order to engage with their audience and grow their brand.

As an in-demand speaker across the United States, Donna speaks on the topics of LinkedIn, Branding, and Transformational Professional Reinvention.  Her presentations are chock full of valuable and insightful information. The audience always leaves with the information they can immediately put to use and that delivers results. Your group will not only have a great time, but they will learn along the way.

LinkedIn Profile Optimization For Dummies

Watch my Speaker Reel

Client Feedback

Donna presented at the GFOA Annual Conference in Philadelphia. Her presentation, How to Recruit Next Generation of Finance, was well attended with an audience of over 900. Donna had the attendees eating out of her hand. They surely got a lot out of the presentation based on the questions they asked and they stayed the entire time.

Eva Olsaker, Government Finance Officers Association

I brought Donna to Temple University to teach students how to use LinkedIn and make their profiles stand out. She has a wealth of knowledge and content to share and did an amazing job as a speaker. Students loved her. So did university career professionals. We all learned and appreciated her approachable style. I would highly recommend her for any career development or personal branding program.

Lu Ann Cahn, Emmy Award Winning Journalist & Author

Donna conducted a fantastic presentation at Columbia University. She is a top notch public speaker. I have rarely seen anyone with such a clear knowledge of LinkedIn combined with an engaging and fun style.

Heather Krasna, Columbia University

Not sure how Donna did it, but she had all 80 people in the Greater Valley Forge Human Resources Association (GVFHRA) event staying until the end because the topic and her delivery was 100%.

Deb Kliman, PHR, SHRM-CP, Sabre

USI Insurance Services was looking for a LinkedIn Expert to speak at our Annual Sales Meeting. Donna prepared a highly customized LinkedIn presentation. Her presentation was very well received and she kept the audience engaged and entertained. The attendees are now spending more time on LinkedIn and finding the success that they had been missing.

Marybeth LaFauci, USI Insurance Services


Types of Presentations/Events 

Workshop Session (Full & Half)
Break Out Sessions
Corporate Training

Videos of Donna Serdula

My Promise to You

When you work with me, you can rest assured that your audience will not only be entertained but they will learn along the way. Attendees of my presentations leave feeling empowered and ready to jump into LinkedIn, job search and their own personal branding effort.

Regardless of the event, we will set up a time to speak over the phone so I can learn about your audience and their needs. All my presentations are customized for the audience.

In addition to your own marketing endeavors, I will announce the event (assuming it is open to the public) on my blog and social media channels. I have over 45,000 Twitter followers and over 29,000 first degree LinkedIn connections.

Rather than provide throwaway material that clogs landfills, I provide a custom resource page, exclusively created for your attendees. It will include the slides I used in the presentation, along with links to books, articles, and other resources I believe will be helpful. Now, if your audience PREFERS tangible material– I do have literature you can print out. Just let me know your preference.

After the event, I will follow-up with you to make sure I met your expectations.

What are you waiting for? Give me a call and let’s talk more about your event:


My Books on Amazon

Super Charge Your LinkedIn Company Page

LinkedIn Profile Writing

Are you here because you are looking to have your LinkedIn profile optimized?  If so, all you need to do is click the link below to get whisked away to my Website all about LinkedIn profile writing services. LinkedIn Profile Writers are ready to help you stand out from the crowd

Learn More
  • Compelling LinkedIn profile written for you

  • Search Engine Optimization (SEO)

  • Highly Consultative

  • LinkedIn Strategy & Training

  • Mentoring & Support

  • Stand Out Today!