NBC 10 Philadelphia

NBC10: LinkedIn Profile Optimization News Story

I was interviewed for a Tracy Davidson segment on LinkedIn that aired on NBC10. Tracy Davidson is the News Anchor for NBC10 here in Philadelphia and she specializes in consumer issues that help people during these tough economic times.

View more videos at: http://nbcphiladelphia.com.

Tracy had reached out to me back in October. She was interested in doing a story about LinkedIn and how it has become such an instrumental source for people looking for job opportunities. She asked if I would be willing to be interviewed and if I might introduce her to a client of mine that had success with LinkedIn.

I immediately thought of Sharon Hanscom. Sharon and I worked together just months before to create a Website for her newly formed consulting business. In addition to designing her promotional materials and Website, I optimized her LinkedIn profile. Not more than 6 months after we launched her new Website, she called me to take it down. I was surprised and asked why we were taking it down since she was doing so well. Turns out, through LinkedIn and her optimized profile, she found the most amazing job! Talk about success!

Just days after the initial email, Sharon and I met with Alexis Leonard, Tracy’s producer. Alexis interviewed us separately and together. She also shot footage of us walking and talking and pointing at a computer screen.

We both talked about how instrumental LinkedIn is in building a strong personal and professional brand. We also talked about the importance of networking and I discussed what makes a LinkedIn profile unique.

The whole session took about 3 to 4 hours to shoot. I remember being exhausted from it but I still got in my car and drove directly to New Jersey to speak to the Institute Of Management Accountants about LinkedIn.

At any rate, my hope is that this segment will help people discover the power of LinkedIn and give them an idea of what they need to do to stand out from the crowd.

–Donna

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