I was going through my email and I found a link to an article that was sent to me… it’s a great article: The Imperative: Innovation Inventory. It talks all about how companies must innovate or die. Reading this article, I couldn’t help but think of how many companies I have talked to who have said, “We’re fine, everything is working as it always has, we don’t need to change things up.”

Here’s a snippet:

In today’s tough times, companies may feel like they have a choice: focus on innovation or survival. It is a false choice. Innovation has gone from a nicety to a corporate necessity. After all, remember what legendary trial lawyer Clarence Darrow — clearly channeling Charles Darwin — said: “It is not the strongest of the species that survives, nor the most intelligent, but rather the one most adaptable to change.”

It’s tough to get started unless there’s a common understanding of the challenge. As such, the first item on the Seizing the Silver Lining Checklist is: Does your organization recognize today’s transformation imperative?

In today’s hyper-competitive world, competitive advantage that takes years to build disappears seemingly overnight. Constant change is the new normal. Companies can’t win through operational excellence alone. They have to master the ability to fundamentally transform what they do and how they do it.

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