GFOA Annual Conference : How to Recruit Next Generation of Finance

LinkedIn & Government Recruiting

The Government Finance Officers Association (GFOA) is a professional association servicing the needs of more than 18,000 appointed and elected local, state, and provincial—level government officials and other finance practitioners. It provides publications, training programs, services, and products designed to enhance the skills and performance of those responsible for government finance policy and management.

The GFOA’ s Annual Conference gathers thousands of public finance professionals each year to share ideas, develop technical and managerial skills, view new products, and network with peers from across the country and around the world. The theme of this year’s conference is Innovation and Resilience.

Moderated by Marilou Moore, Budget Coordinator City of Lynnwood, Washington, How to Recruit Next Generation of Finance presentation was delivered by Donna Serdula, Keynote Speaker & Author and Owner of Vision Board Media, LLC and Bob Lavigna, Assistant Vice Chancellor and Director of Human Resources University of Wisconsin.

Event Description:
With changing attitudes about work among those joining the workforce, managers need new strategies for recruiting a skilled staff. Session will focus on identifying what new skills are needed in the finance office and identifying creative and effective ways to recruit the “millennial” generation into the finance office. Attend this session to find out what the finance office of the future will require and how to meet those needs.

Over 950 people attended this particular presentation.

LinkedIn Presentation for Accounting and Financial Professionals

IMA New Jersey Council 2015 Spring Conference

LinkedIn Presentation for Accounting and Financial Professionals

I presented at the IMA New Jersey Council 2015 Spring Conference. The IMA (Institute of Management Accountants), the association of accountants and financial professionals in business, is one of the largest and most respected associations focused exclusively on advancing the management accounting profession. Empowering accountants and financial professionals to drive business performance.

Presenting on the importance of LinkedIn as a business and branding tool to Accounting and Financial Professionals, I provided insight and tips on how to get immediate results from the world’s largest professional network.

LinkedIn Speaker Accounting Financial


The Leader’s Edge: Leaders By Design & Women On Board

LinkedIn Presenter

I was beyond thrilled to be asked to speak at The Leader’s Edge preeminent event, Women on Board on April 16, 2015. The event was attended by senior women executives interested in becoming members of for-profit and not-for-profit boards of directors. My part of the program had me presenting on the importance of creating a strong brand on LinkedIn. In order to collide with opportunity, one must present the right image and thus a strong LinkedIn profile is imperative.

Event Description

The 2015 Women On Board program took place on April 15 & 16 and featured the following distinguished guest speakers:

  • Bill McComb: Former Chief Executive Officer, Fifth & Pacific Companies, Inc. (Kate Spade & Co.)
  • Rosemarie Greco: Professional Board Director, Co-chair of Vision 2020, Drexel University
  • Bill Strahan: EVP of Human Resources, Comcast Corporation
  • Erin Essenmacher: Chief Programming Officer, National Association of Corporate Directors
  • Donna Serdula: Author & LinkedIn Expert
  • Lisabeth Marziello: CEO, Boys & Girls Club of Philadelphia
  • Catherine Sohn: Professional Board Director, Adviser & Professor

Leaders Edge Event, LinkedIn PresentationThe Women On Board event is a program designed exclusively for senior women executives interested in becoming members of for-profit and not-for-profit boards of directors.

Women On Board helps women prepare for board roles by providing information on the governance issues and challenges faced by boards today. Participants analyze their current experience for board readiness, work on the preparation and polishing of their credentials, and develop a personal marketing plan for attaining board positions. At the conclusion of the program, participants are registered with Diversified Search as candidates for future board positions.

The program features renowned guest speakers from the region’s leading companies, as well as experienced consultants from TLE/LBD and Diversified Search.

Women On Board is a stimulating two-day program. The program extensively covers the following topics:

  • Responsibilities and Obligations of a Board Member
  • What are Boards Looking For?
  • Assessing Your Board Skills
  • Getting Known By Those Who Count
  • The Board Member Perspective
  • Resources and Next Steps to Success
  • The CEO Perspective
  • Participants of Women On Board also:
  • Receive a Personal Consultation to review qualifications
  • Create a Personal Profile
  • Review an Action Plan for next steps to success

This valuable program enhances the leadership position of the woman who attends, and benefits her company by positioning her for further leadership roles and opportunities.

SPW LinkedIn Leadership

Main Line Society of Professional Women: Leadership Workshops

Presenter on LinkedIn & Leadership

The Main Line Society of Professional Women asked me to present at their Leadership Workshop Series. These workshops bring together award-winning presenters to provide insight into the skills that can make or break your career.

People are researching you! Do you know what they are finding?
More often than not, they are checking out your LinkedIn profile. Your LinkedIn Profile is your First Impression and Digital Introduction to your prospect. Does it showcase your skills and sell you as a polished professional?
Join us on April 10th for a half-day workshop featuring LinkedIn Expert and Author, Donna Serdula. You will learn how to take your LinkedIn profile from Boring to Powerful so you can find business, promote yourself… and take over the world!

Main Line LinkedIn Presentation


Veteran Recruiting Network Webinar

I provide my LinkedIn Makeover DIY Kit free to all US Veterans and active duty military. Normally I get maybe 2 or 3 requests a month for the free veteran kit. On January 7th I had about 20 requests before noon! Something was going on and I had no idea what. Turned out Kevin O’Brien from the Veteran Recruiting Network featured me and the free kit on his newsletter that is sent out to over 600K veterans. I immediately called him up to thank him and within 5 minutes we planned a webinar for the next week.

On January 13th I presented to over 200 veterans and taught them how to optimize and leverage LinkedIn for career success. The webinar was scheduled for an hour but ended up going an hour and a half because of all the comments and questions at the end. It was a great group and I am so happy to have been able to volunteer my time and provide them with my veteran gift of the DIY Kit.

Watch the Webinar here:

Creating a powerful LinkedIn profile from Virtual Career Fairs on Vimeo.


Business Insider Video Interview

On December 4th I traveled to New York City for a video interview with Business Insider. They put me in front of a green screen and told me to give them my best LinkedIn tips. It was such an honor to visit Business Insider’s headquarters and get interviewed. I can’t wait to see the videos that come from the shoot.


SEAK Conference: Non-Clinical Careers for Physicians

On October 26, I flew to Chicago to present at the SEAK Conference: Non-Clinical Careers for Physicians. SEAK, Inc., founded in 1980, is an ACCME accredited continuing education and publishing firm. SEAK has trained thousands of physicians across the United States.

There was a total of 400 attendees and it seemed about all of them showed up to my presentation!

I had a great time presenting. The guests asked some great questions. I am so happy to have been invited to speak at this conference. THANK YOU, SEAK!



School for Startups Radio Show, Guest Expert

LinkedIn Radio Show Guest ExpertOn April 1st, James Beach interviewed me on his online radio show, School for Startups.

Jim Beach hosts School for Startups every weekday at 8:00pm EST on Liberty Express Radio.

Author of “School for Startups,” Jim argues that entrepreneurship is not about creativity, risk, or passion. Featured in a UPS commercial, published by McGraw Hill, hired by SunTrust, Wells Fargo, and Toshiba, called the Simon Cowell of small business by CNN, and a featured speaker around the world, he is a recognized leader in entrepreneurship.

Jim asked me tons of great questions and kept me on my toes. We discussed the importance of connecting with people on LinkedIn and the success of InMail messages. I outlined exactly what makes a LinkedIn profile great and not so great. We also talked about embedding multimedia images on the LinkedIn profile and what it takes to find success on LinkedIn

Listen Now


Radio Interview: Business 101

On April 5th, I was on the radio show, Business 101 with Scott Gingold.

Business 101 with Scott Gingold provides current and aspiring entrepreneurs the opportunity to gain knowledge from a highly successful entrepreneur.

It was a really fun interview. Scott did his homework and asked me a LOT of GREAT questions.

We covered a slew of LinkedIn topics:

  • LinkedIn for students
  • Can you be too young for a LinkedIn account?
  • LinkedIn profiles Vs resumes
  • Who to connect with on LinkedIn?
  • The importance of a large network
  • How often should you update your LinkedIn profile?
  • Is the free version good enough or should I upgrade to a premium LinkedIn account?
  • Should you document in between, stop gap jobs on your LinkedIn profile?
  • Should blue collar workers have LinkedIn profiles?
  • And more!

Listen now: