BRANDED FOR LIFE: Leverage Your Professional Brand and Business Network to Drive Deeper Value and Results The social media digital world has changed the mantra from “it’s all about who you know” to “It’s all about who knows you!” People do business with people and relationships are the catalyst to success. In this presentation, Donna Serdula will help you understand and define your online reputation; forge a stronger, more engaged network; and take the steps to begin marketing yourself and practice as thought leaders—all while in keeping within the parameters of advertising rules and regulations for attorneys. Learn how to use brand storytelling within Your LinkedIn profile to promote yourself authentically and ethically Discover tools and techniques to expand your network within the guidelines of advertising rules for attorneys Utilize social media to engage your audience while avoiding potential ethical issues Deliver a corporate LinkedIn branding strategy that impresses and lessens the likelihood of a grievance
Each year, NBCUniversal hosts a Career Day for the City Year Los Angeles Corps members. They reached out to me regarding a session on LinkedIn do's and dont's, strategies, etc... The Corps Members are between 18-25 years old and for most this is their first time entering the job market after their year of service. I created a session all about
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5 Tips to Crank Up Your Impact & Results on LinkedIn How to make one of the largest social media networks work for you! You have undoubtedly have received invitations from business partners and associates to connect on LinkedIn. And you took a couple hours out of your busy life and created a profile. Perhaps you even sent out some invitations to connect to people in your business network. But, is that all there is? Learn the 5 steps to maximize your presence on LinkedIn so you can find opportunity! It was an honor to speak at Intuit’s QuickBooks Connect conference in San Jose. The event was such a success and expertly organized and elegantly run. My presentation, “5 Tips to Crank Up Your Impact & Results on LinkedIn,” took place on November 15, 2017. I spoke to a standing room only crowd. I was later told that the room held 150 but more than 175 people attended. My [...]
On November 28th, I was a guest on the Tom Curran Radio Show. We talked all about LinkedIn and I gave a slew of LinkedIn tips! About The Tom Curran Show: Providing the listener with direct access to highly respected leaders, sharing their strategies for success, and giving you a step-by-step plan for becoming successful. The host, Tom Curran, is a respected speaker, author, and coach who shares success, motivation, and leadership strategies. Now is the TIME to become motivated and start taking action toward reaching your dreams and goals. LISTEN NOW!
Olivia Gamber helps develop people to maximize their potential at work. She asked me to be a guest on her popular Podcast: Occupational Olivia. We spoke all about cracking the LinkedIn code and what a person needs to do to find success on LinkedIn. Here are just a few of the topics we covered: How to position yourself as an expert in a new field. How to market yourself for a job in a different industry. What are the most critical parts of your LinkedIn profile, and how to optimize them. How to build your network using LinkedIn. The biggest barriers that hold people back from successfully using LinkedIn. Listen Now!
LinkedIn TV/Radio ExpertThe Commercial Real Estate Show™ is a nationally syndicated weekly one hour talk radio show about business and commercial real estate related topics. The popular show is well known for high-quality content delivered in a professional enlightening style. Host, Michael Bull, asked me to be a guest and I couldn't say YES! fast enough. Here is the show I was featured: Watch the show via their official Website
LinkedIn & Government RecruitingThe Government Finance Officers Association (GFOA) is a professional association servicing the needs of more than 18,000 appointed and elected local, state, and provincial—level government officials and other finance practitioners. It provides publications, training programs, services, and products designed to enhance the skills and performance of those responsible for government finance policy and management. The GFOA’ s Annual Conference gathers thousands of public finance professionals each year to share ideas, develop technical and managerial skills, view new products, and network with peers from across the country and around the world. The theme of this year’s conference is Innovation and Resilience. Moderated by Marilou Moore, Budget Coordinator City of Lynnwood, Washington, How to Recruit Next Generation of Finance presentation was delivered by Donna Serdula, Keynote Speaker & Author and Owner of Vision Board Media, LLC and Bob Lavigna, Assistant Vice Chancellor and Director of Human Resources University of Wisconsin. Event Description: With changing attitudes about work among [...]
LinkedIn Presentation for Accounting and Financial Professionals I presented at the IMA New Jersey Council 2015 Spring Conference. The IMA (Institute of Management Accountants), the association of accountants and financial professionals in business, is one of the largest and most respected associations focused exclusively on advancing the management accounting profession. Empowering accountants and financial professionals to drive business performance. Presenting on the importance of LinkedIn as a business and branding tool to Accounting and Financial Professionals, I provided insight and tips on how to get immediate results from the world's largest professional network.
LinkedIn PresenterI was beyond thrilled to be asked to speak at The Leader's Edge preeminent event, Women on Board on April 16, 2015. The event was attended by senior women executives interested in becoming members of for-profit and not-for-profit boards of directors. My part of the program had me presenting on the importance of creating a strong brand on LinkedIn. In order to collide with opportunity, one must present the right image and thus a strong LinkedIn profile is imperative. Event Description The 2015 Women On Board program took place on April 15 & 16 and featured the following distinguished guest speakers: Bill McComb: Former Chief Executive Officer, Fifth & Pacific Companies, Inc. (Kate Spade & Co.) Rosemarie Greco: Professional Board Director, Co-chair of Vision 2020, Drexel University Bill Strahan: EVP of Human Resources, Comcast Corporation Erin Essenmacher: Chief Programming Officer, National Association of Corporate Directors Donna Serdula: Author & LinkedIn Expert Lisabeth Marziello: CEO, Boys & Girls Club [...]