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BRANDED FOR LIFE: Leverage Your Professional Brand and Business Network to Drive Deeper Value and Results The social media digital world has changed the mantra from “it’s all about who you know” to “It’s all about who knows you!” People do business with people and relationships are the catalyst to success. In this presentation, Donna Serdula will help you understand and define your online reputation; forge a stronger, more engaged network; and take the steps to begin marketing yourself and practice as thought leaders—all while in keeping within the parameters of advertising rules and regulations for attorneys. Learn how to use brand storytelling within Your LinkedIn profile to promote yourself authentically and ethically Discover tools and techniques to expand your network within the guidelines of advertising rules for attorneys Utilize social media to engage your audience while avoiding potential ethical issues Deliver a corporate LinkedIn branding strategy that impresses and lessens the likelihood of a grievance

Each year, NBCUniversal hosts a Career Day for the City Year Los Angeles Corps members. They reached out to me regarding a session on LinkedIn do's and dont's, strategies, etc... The Corps Members are between 18-25 years old and for most this is their first time entering the job market after their year of service. I created a session all about

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5 Tips to Crank Up Your Impact & Results on LinkedIn How to make one of the largest social media networks work for you! You have undoubtedly have received invitations from business partners and associates to connect on LinkedIn. And you took a couple hours out of your busy life and created a profile. Perhaps you even sent out some invitations to connect to people in your business network. But, is that all there is? Learn the 5 steps to maximize your presence on LinkedIn so you can find opportunity! It was an honor to speak at Intuit’s QuickBooks Connect conference in San Jose. The event was such a success and expertly organized and elegantly run. My presentation, “5 Tips to Crank Up Your Impact & Results on LinkedIn,” took place on November 15, 2017. I spoke to a standing room only crowd. I was later told that the room held 150 but more than 175 people attended. My [...]