LinkedIn for Executives

LinkedIn for Executives

I was asked to speak at Wharton’s Executive MBA program.  The topic was how to best utilize LinkedIn for branding and job search. We covered the importance of a strong, professional, robust LinkedIn profile.

One fellow asked me, “You are telling me that in order to be successful on LinkedIn I need to have a strong profile but when I look at some executive’s profiles, there is barely anything on them.”

My response, “Unlike you, those executives haven’t yet been educated on LinkedIn. Not everyone who is on LinkedIn understands how it works or what to do with it. In fact, they may have signed up and never logged back in.”

In addition to the LinkedIn profile, we did a series of hands-on exercises designed to teach these future MBA’s how to network more effectively and how to post on LinkedIn to forward their executive brand.


Full & Half Day LinkedIn Workshops

GSK brought me in to perform a series of LinkedIn workshops to help employees build a strong, optimized presence on LinkedIn for professional branding purposes. 

Participants brought in their laptops and together, we worked through their LinkedIn profiles.  Presentation coupled with hands-on exercises, I provided group and individual coaching and facilitation. 

Once the profiles were built, we focused in on LinkedIn strategy and attendees learned the importance of connecting and building a strong network. From there we jumped into how to network on LinkedIn and the importance of joining in on the conversations taking place on the LinkedIn feed. 



NBCUniversal Career Day: LinkedIn Branding Presentation

My second year presenting at Comcast’s NBCUniversal’s City Year Career Day.  It’s always such a fabulous time. The audience is engaged and curious.  They keep me on my toes and I love it!  

Comcast NBCUniversal hosts career days for over 1,000 City Year AmeriCorps members nationwide every year. The Career Day is a day of professional development, workshops on social media and personal branding, mock interviews, resume advice, and more. 

We covered the importance of LinkedIn and having a strong, optimized LinkedIn profile. We also talked about networking and how they need to start laying a foundation NOW.  I also got them posting on LinkedIn and thinking about it as a place for thought leadership and professional development. 


Texas State Bar Annual Meeting Keynote Speaker, 2018, Houston Texas

BRANDED FOR LIFE: Leverage Your Professional Brand and Business Network to Drive Deeper Value and Results

The social media digital world has changed the mantra from “it’s all about who you know” to “It’s all about who knows you!” People do business with people and relationships are the catalyst to success. In this presentation, Donna Serdula will help you understand and define your online reputation; forge a stronger, more engaged network; and take the steps to begin marketing yourself and practice as thought leaders—all while in keeping within the parameters of advertising rules and regulations for attorneys.

  • Learn how to use brand storytelling within Your LinkedIn profile to promote yourself authentically and ethically
  • Discover tools and techniques to expand your network within the guidelines of advertising rules for attorneys
  • Utilize social media to engage your audience while avoiding potential ethical issues
  • Deliver a corporate LinkedIn branding strategy that impresses and lessens the likelihood of a grievance


Quickbooks Connect 2017, San Jose, CA

5 Tips to Crank Up Your Impact & Results on LinkedIn

How to make one of the largest social media networks work for you! You have undoubtedly have received invitations from business partners and associates to connect on LinkedIn. And you took a couple hours out of your busy life and created a profile. Perhaps you even sent out some invitations to connect to people in your business network. But, is that all there is? Learn the 5 steps to maximize your presence on LinkedIn so you can find opportunity!

It was an honor to speak at Intuit’s QuickBooks Connect conference in San Jose. The event was such a success and expertly organized and elegantly run. My presentation, “5 Tips to Crank Up Your Impact & Results on LinkedIn,” took place on November 15, 2017. I spoke to a standing room only crowd. I was later told that the room held 150 but more than 175 people attended.

My friend Gita Faust, shot my presentation using her iPhone, broadcasting it via Facebook Live. You can see the footage of my Linkedin presentation here:

LinkedIn Radio Guest

Guest on the Tom Curran Radio Show

On November 28th, I was a guest on the Tom Curran Radio Show. We talked all about LinkedIn and I gave a slew of LinkedIn tips!

About The Tom Curran Show:

Providing the listener with direct access to highly respected leaders, sharing their strategies for success, and giving you a step-by-step plan for becoming successful. The host, Tom Curran, is a respected speaker, author, and coach who shares success, motivation, and leadership strategies.

Now is the TIME to become motivated and start taking action toward reaching your dreams and goals.



Podcast: Cracking the LinkedIn Code

Olivia Gamber helps develop people to maximize their potential at work. She asked me to be a guest on her popular Podcast: Occupational Olivia.
We spoke all about cracking the LinkedIn code and what a person needs to do to find success on LinkedIn.

Here are just a few of the topics we covered:

  • How to position yourself as an expert in a new field.
  • How to market yourself for a job in a different industry.
  • What are the most critical parts of your LinkedIn profile, and how to optimize them.
  • How to build your network using LinkedIn.
  • The biggest barriers that hold people back from successfully using LinkedIn.

Listen Now!

Radio TV LinkedIn Expert

Commercial Real Estate Show: Powerful LinkedIn Business Strategies

LinkedIn TV/Radio Expert

The Commercial Real Estate Show™ is a nationally syndicated weekly one hour talk radio show about business and commercial real estate related topics. The popular show is well known for high-quality content delivered in a professional enlightening style. Host, Michael Bull, asked me to be a guest and I couldn’t say YES! fast enough.

Here is the show I was featured:

Watch the show via their official Website