Online Presentations & Webinars on LinkedIn & Personal Branding

When I wasn’t running Vision Board Media and, I was standing in front of groups of people, presenting on the importance of their LinkedIn profile and how to use it to tell their professional story. The audiences sat elbow to elbow, colleague next to colleague. 

As of right now, tightly packed rooms won’t be happening anytime soon.  

And that is okay!  There are plenty of other ways to get our messages across to other people.

Webinars and video conferences are perfect platforms to talk about Branding and LinkedIn. My office hosts a perfect setup for video conferences and webinars: professional backdrop, microphone, camera and lighting.

We also offer online video e-courses that are self-paced that take participants through crafting a strong LinkedIn profile themselves. 

If you’d like to explore ideas, just give me a call: 215-839-0008.  


LinkedIn for Executives

LinkedIn for Executives

I was asked to speak at Wharton’s Executive MBA program.  The topic was how to best utilize LinkedIn for branding and job search. We covered the importance of a strong, professional, robust LinkedIn profile.

One fellow asked me, “You are telling me that in order to be successful on LinkedIn I need to have a strong profile but when I look at some executive’s profiles, there is barely anything on them.”

My response, “Unlike you, those executives haven’t yet been educated on LinkedIn. Not everyone who is on LinkedIn understands how it works or what to do with it. In fact, they may have signed up and never logged back in.”

In addition to the LinkedIn profile, we did a series of hands-on exercises designed to teach these future MBA’s how to network more effectively and how to post on LinkedIn to forward their executive brand.


Full & Half Day LinkedIn Workshops

GSK brought me in to perform a series of LinkedIn workshops to help employees build a strong, optimized presence on LinkedIn for professional branding purposes. 

Participants brought in their laptops and together, we worked through their LinkedIn profiles.  Presentation coupled with hands-on exercises, I provided group and individual coaching and facilitation. 

Once the profiles were built, we focused in on LinkedIn strategy and attendees learned the importance of connecting and building a strong network. From there we jumped into how to network on LinkedIn and the importance of joining in on the conversations taking place on the LinkedIn feed. 



NBCUniversal Career Day: LinkedIn Branding Presentation

My second year presenting at Comcast’s NBCUniversal’s City Year Career Day.  It’s always such a fabulous time. The audience is engaged and curious.  They keep me on my toes and I love it!  

Comcast NBCUniversal hosts career days for over 1,000 City Year AmeriCorps members nationwide every year. The Career Day is a day of professional development, workshops on social media and personal branding, mock interviews, resume advice, and more. 

We covered the importance of LinkedIn and having a strong, optimized LinkedIn profile. We also talked about networking and how they need to start laying a foundation NOW.  I also got them posting on LinkedIn and thinking about it as a place for thought leadership and professional development. 


Texas State Bar Annual Meeting Keynote Speaker, 2018, Houston Texas

BRANDED FOR LIFE: Leverage Your Professional Brand and Business Network to Drive Deeper Value and Results

The social media digital world has changed the mantra from “it’s all about who you know” to “It’s all about who knows you!” People do business with people and relationships are the catalyst to success. In this presentation, Donna Serdula will help you understand and define your online reputation; forge a stronger, more engaged network; and take the steps to begin marketing yourself and practice as thought leaders—all while in keeping within the parameters of advertising rules and regulations for attorneys.

  • Learn how to use brand storytelling within Your LinkedIn profile to promote yourself authentically and ethically
  • Discover tools and techniques to expand your network within the guidelines of advertising rules for attorneys
  • Utilize social media to engage your audience while avoiding potential ethical issues
  • Deliver a corporate LinkedIn branding strategy that impresses and lessens the likelihood of a grievance


NBCUniversal City Year, 2018, Los Angeles, CA

Each year, NBCUniversal hosts a Career Day for the City Year Los Angeles Corps members. They reached out to me regarding a session on LinkedIn do’s and dont’s, strategies, etc…

The Corps Members are between 18-25 years old and for most this is their first time entering the job market after their year of service. I created a session all about


Quickbooks Connect 2017, San Jose, CA

5 Tips to Crank Up Your Impact & Results on LinkedIn

How to make one of the largest social media networks work for you! You have undoubtedly have received invitations from business partners and associates to connect on LinkedIn. And you took a couple hours out of your busy life and created a profile. Perhaps you even sent out some invitations to connect to people in your business network. But, is that all there is? Learn the 5 steps to maximize your presence on LinkedIn so you can find opportunity!

It was an honor to speak at Intuit’s QuickBooks Connect conference in San Jose. The event was such a success and expertly organized and elegantly run. My presentation, “5 Tips to Crank Up Your Impact & Results on LinkedIn,” took place on November 15, 2017. I spoke to a standing room only crowd. I was later told that the room held 150 but more than 175 people attended.

My friend Gita Faust, shot my presentation using her iPhone, broadcasting it via Facebook Live. You can see the footage of my Linkedin presentation here: