Executive Coaching LinkedIn

Challenger Executive HR Group

David Pinette asked me to speak at the Challender Executive HR Group at the Union League Building in Philadelphia on January 14, 2013.

The goal of Challenger Executive HR Group (CEHRG) is to build a strong reputation as a premier HR lead generation, professional support group and alumni network for senior level Human Resource professionals in the Philadelphia market. Dedicated to the generation of vetted, high quality HR leads in addition to the confidential, professional support shared among our members, we meet monthly at the Union League in Philadelphia to discuss senior level HR opportunities. In addition, the group will from time-to-time have a guest speaker to discuss topics that are “hot” on the HR landscape

Donna Serdula, delivering the LinkedIn Keynote at the Social Media Mashup Conference

Pump Up Your Cross-Media Strategies with Tips from Today’s Marketing Leaders

I am very proud to announce my next speaking engagement!

Join us for this all day event so you can pump up your cross-media marketing strategies and discover how to get the results you desire. Includes a Buffet Lunch, Prizes and Giveaways! LEARN MORE!

Conference Information:
Date: Thursday, April 4, 2013
Time: 8:30 am – 3:30 pm
Location: Berkshire Country Club
Address: 1637 Bernville Road, Reading, PA 19601
Cost: $15 per person

REGISTER HERE: http://bit.ly/socialpumpup

Dave Yunghans, Constant Contact Regional Director
Engagement Marketing

Donna Serdula, LinkedIn Expert/Speaker/Author
5 Tips to Crank Up Your Impact and Results on LinkedIn

Bob Karnoff, President, Mobile Solutions
The 3 Most Important Words For Business in 2013 – Mobile Mobile Mobile

Thanh Nguyen, Vice President Marketing, The Standard Group
Making Print Interactive: QR Codes and Beyond

Dean Frey, Life Leadership Company – Living Intentionally For Excellence
Essential Leadership Skills For Your Business Success

Here’s more info on my presentation:

Top 5 Tips to Crank up Your Impact & Results on LinkedIn

It’s time to make the world’s largest PROFESSIONAL Social Network work for YOU!

LinkedIn is an amazing business tool if you know how to use it! LinkedIn offers a unique opportunity to brand yourself as a polished professional and provides you with unending opportunities for networking.

In this exciting presentation, you will learn the Top 5 Tips to maximize your usage of LinkedIn so you can GET NOTICED & FIND BUSINESS TODAY!

  • Tips to best optimize your LinkedIn profile for success
  • How to leverage your LinkedIn Network
  • Get your most burning LinkedIn questions answered!
  • Have that LinkedIn Aha moment!
TalentMarks LinkedIn Expert Author

TalentMarks LinkedIn Webinar for Alumni Associations

Watch the Webinar

Event title: Career Webinar Series – LinkedIn Makeover
Event date: March 6, 2013 5:00 PM PT

The Alumni Association Alumni Career Webinar Series features Donna Serdula on Wednesday, March 6th, from 8-9PM EST. This is an online event that you can access from your computer. If you’re not able to participate on the 6th, but would still like to review the information it will be recorded and available starting on March 7th.

Your LinkedIn Summary isn’t the place to bore your reader to death! This is where you want to DELIVER VALUE and SELL YOURSELF!

In this presentation, Donna will share with you tips, best practices and ideas on how you can create a standout profile, that will be noticed. She’ll also share techniques to use keywords that will help you show up more frequently in searches by recruiters, hiring managers, and people who want to do deals!

Join Donna and learn many great techniques to make your profile stronger:

  • She will help you develop the profile you deserve.
  • A profile that will get you hired.
  • A profile that will get you noticed.
  • A profile that will show off your strengths and personality!

In 2009, Donna utilized her 15 years of professional sales and marketing experience to launch DonnaTechDesigns, a Social Media, Website Design, and Internet Marketing consulting firm dedicated to assisting small businesses in establishing a powerful presence on the internet through the use of affordable web technologies. She is also the author of the book, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile. Her goal in writing the book was to help people optimize their LinkedIn profiles.

To participate in the live (and free) webinar visit the Speaker Series Website and click on the LIVE menu tab!

All you need is a computer, Smart Phone or Smart Pad to participate. You can also join an ongoing discussion about careers, career opportunities and ideas with classmates and fellow WSU alumni. Building a successful career starts with having the right job search skills. Join us and continue your commitment to make the next job search faster, easier and more productive!

Kellie Gardner Radio Interview

LinkedIn Expert Interview Radio Show

Kellie Gardner, host of the popular radio show, “Books That Transform with Kellie Gardner & Friends” decided to review my book, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile on her show!

Kellie Gardner has engaging conversations with authors who are changing mindsets and transforming lives with books written about entrepreneurship—including topics such as personal branding, small business marketing tips, mindset, spiritual growth, as well as issues that affect women in business.The target audience is small business owners who desire to shorten their learning curve as they build sustainable 6 or 7 figure enterprises.

The interview was this morning and we plowed through so many questions in the 40 minutes. This was one of the fastest, most furious radio interview I’ve ever had the pleasure to do and I loved every second of it. Just because you didn’t catch the interview live doesn’t mean you missed it! You can listen to the interview right here:

Listen to internet radio with kelliegardner on Blog Talk Radio

Here is a transcript of the questions Kellie asked me:

[box type=”shadow”]Donna, since you have helped hundreds of people create a powerful LinkedIn Profile at this point, tell us the story of your most successful LinkedIn Makeover thus far.

Donna, let’s start with the questions that most people listening probably want to know: What is the big deal about LinkedIn? Who should have a profile on this network and why?

Just this past week, I was informed by LinkedIn that I had just a few more days to accept their offer for the 30-day trial run of any of the paid versions, and once again, I did not take advantage of this offer. Donna, what is the difference between the free and the paid versions and at what point should an entrepreneur invest in the paid version?

I like how you start your book from the end of the profile and move your way up to the beginning. You say that “when it comes to LinkedIn, the easy stuff is at the bottom of your profile.” So, let’s talk about the easy stuff for a minute. When it comes to the top 3 easy things that people tend to overlook or leave off their profile that could jeopardize their ability to attract that next big client or business partner, what would you say they are?

Donna, now, it is time for a very deep question: How important is it for an entrepreneur to tweet and to include their Twitter info on LinkedIn?

Donna, we have got to talk about endorsements versus recommendations. First, tell us the difference between an endorsement which is fairly new on LinkedIn and the old school recommendation. Then, tell us based upon your knowledge and expertise, which carries more weight on your profile and why?

Donna, your book gives us over 100 pages of information about how to create a powerful LinkedIn Profile, so share with us the top 5 things we can do right now that will take our profile over the top and begin to attract our ideal clients or business connections.

On every show, I like to either use a fictitious character or a real business person to apply the information to a real-world scenario. Today, Christyl Benford has agreed to sit in the hot seat and allow you to look at her profile and give her a quick assessment of some things that would make her profile more magnetic. Would you be willing to give Christyl a mini-consultation right here?[/box]

I’d love to know what you thought of the interview. Or if you have any questions, comment below! I love to answer questions on LinkedIn!

Encore Career LinkedIn Presentation

Encore Career LinkedIn Presentation

Hosted by Karen Demmler, BS, MA, I presented at the Encore Career Institute.

Whether you have been laid off, are returning to work, changing careers, are finding that retirement is not an option, or you need to explore potential strategies as you reconsider employment. Come join the Encore Career Institute (ECI) and meet a group of like-minded, Adult learners who are looking to re-tool, retrain, or re-enter the workforce. Receive free specialized support, career workshops, and networking opportunities.

Encore Career LinkedIn Presentation

Institute of Supply Chain Managers

ISM: Institute of Supply Chain Managers, Philadelphia Dinner Meeting

On January 10, 2013, I presented at the Institute of Supply Chain Managers, Philadelphia Dinner Meeting.

People are researching you! Do you know what they are finding? More often than not, they are checking out your LinkedIn profile. Your LinkedIn Profile is your FIRST IMPRESSION and DIGITAL INTRODUCTION to your pro-spect. Does it showcase your skills and sell you as a pol-ished professional?

In this fun presentation, you will learn how to take your LinkedIn profile from BORING to POWERFUL so you can find business, promote yourself… and take over the world!

LinkedIn is an amazing business tool IF you know how to use it! LinkedIn offers a unique opportunity to brand your-self as a polished professional and provides you with un-ending opportunities for networking.

In this exciting presentation, you will learn the ins and outs of LinkedIn and how to create your very own LinkedIn strategy!


Podcamp East 2012: The LinkedIn Presentation that ROCKED!

Last weekend I attended and presented at Podcamp East! PodCamp East is a social, digital media conference all podcasting, blogging, social media, and technology. It is an open and collaborative event with discussions and interaction from attendees.

This was my 3rd time presenting and my room was packed! All the chairs were taken, people sat on the floor, and they crowded around the door! Mind-Blowing Steps to Soup Up Your LinkedIn Profile, clearly was a good name to give my presentation.

I recorded the presentation and offer it here to you. It’s 43 minutes of pure LinkedIn profile optimization tips and tricks. Get out a pencil and paper (or Evernote on your tablet) and take notes! This is a fast and furious presentation with lots of GREAT information.

LinkedIn Profile Optimization Presentation

Subscribe to my YouTube Channel for more LinkedIn Presentations and Tips & Tricks!

If you have any questions, feel free to leave a comment. If you’d like me to speak at your event, contact me!

The Focus Group Radio Show LinkedIn Expert

SiriusXM Focus Group’s LinkedIn Expert

I made my 4th appearance on the Focus Group Radio Show on December 9, 2012.

Join Sirius XM’s resident Madison Ave. men Tim Bennett and John Nash for an entertaining look at the out side of business, every Saturday morning LIVE at 11am EST, with a replay on Sunday’s at 10am. Only on SiriusXM OutQ 108.


IT Pros Webinar: LinkedIn Profile Help

On November 27, 2012, I presented an online Webinar to the IT Pros community.

IT Pros – Philadelphia is the marketplace where employers and technologists meet based on compatibility. We are re-inventing the staffing and recruitment industry through our custom staffing services and talent recruitment platforms.