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About Donna

Donna Serdula is the foremost expert in LinkedIn profile optimization. She speaks to groups large and small all over the United States about LinkedIn, Social Media, Job Search and Personal Branding.

Challenger Executive HR Group

David Pinette asked me to speak at the Challender Executive HR Group at the Union League Building in Philadelphia on January 14, 2013. The goal of Challenger Executive HR Group (CEHRG) is to build a strong reputation as a premier HR lead generation, professional support group and alumni network for senior level Human Resource professionals in the Philadelphia market. Dedicated to the generation of vetted, high quality HR leads in addition to the confidential, professional support shared among our members, we meet monthly at the Union League in Philadelphia to discuss senior level HR opportunities. In addition, the group will from time-to-time have a guest speaker to discuss topics that are “hot” on the HR landscape

By | 2013-04-25T12:15:57+00:00 April 25th, 2013|Public Speaking|0 Comments

Pump Up Your Cross-Media Strategies with Tips from Today’s Marketing Leaders

I am very proud to announce my next speaking engagement! Join us for this all day event so you can pump up your cross-media marketing strategies and discover how to get the results you desire. Includes a Buffet Lunch, Prizes and Giveaways! LEARN MORE! Conference Information: Date: Thursday, April 4, 2013 Time: 8:30 am - 3:30 pm Location: Berkshire Country Club Address: 1637 Bernville Road, Reading, PA 19601 Cost: $15 per person REGISTER HERE: http://bit.ly/socialpumpup PRESENTERS INCLUDE: Dave Yunghans, Constant Contact Regional Director Engagement Marketing Donna Serdula, LinkedIn Expert/Speaker/Author 5 Tips to Crank Up Your Impact and Results on LinkedIn Bob Karnoff, President, Mobile Solutions The 3 Most Important Words For Business in 2013 - Mobile Mobile Mobile Thanh Nguyen, Vice President Marketing, The Standard Group Making Print Interactive: QR Codes and Beyond Dean Frey, Life Leadership Company - Living Intentionally For Excellence Essential Leadership Skills For Your Business Success Here's more info on my presentation: Top 5 Tips [...]

By | 2013-03-21T10:56:25+00:00 March 21st, 2013|Public Speaking|0 Comments

TalentMarks LinkedIn Webinar for Alumni Associations

Watch the Webinar Event title: Career Webinar Series - LinkedIn Makeover Event date: March 6, 2013 5:00 PM PT Description: The Alumni Association Alumni Career Webinar Series features Donna Serdula on Wednesday, March 6th, from 8-9PM EST. This is an online event that you can access from your computer. If you’re not able to participate on the 6th, but would still like to review the information it will be recorded and available starting on March 7th. Your LinkedIn Summary isn't the place to bore your reader to death! This is where you want to DELIVER VALUE and SELL YOURSELF! In this presentation, Donna will share with you tips, best practices and ideas on how you can create a standout profile, that will be noticed. She'll also share techniques to use keywords that will help you show up more frequently in searches by recruiters, hiring managers, and people who want to do deals! Join Donna and learn many great techniques [...]

By | 2017-03-03T08:13:36+00:00 March 6th, 2013|LinkedIn Webinar Expert, Public Speaking|0 Comments

LinkedIn Expert Interview Radio Show

Kellie Gardner, host of the popular radio show, "Books That Transform with Kellie Gardner & Friends" decided to review my book, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile on her show! Kellie Gardner has engaging conversations with authors who are changing mindsets and transforming lives with books written about entrepreneurship—including topics such as personal branding, small business marketing tips, mindset, spiritual growth, as well as issues that affect women in business.The target audience is small business owners who desire to shorten their learning curve as they build sustainable 6 or 7 figure enterprises. The interview was this morning and we plowed through so many questions in the 40 minutes. This was one of the fastest, most furious radio interview I've ever had the pleasure to do and I loved every second of it. Just because you didn't catch the interview live doesn't mean you missed it! You can listen to the interview right here: Listen to internet [...]

By | 2017-03-03T08:13:51+00:00 February 8th, 2013|Radio / Podcast Interview Guest Expert|0 Comments

Encore Career LinkedIn Presentation

Hosted by Karen Demmler, BS, MA, I presented at the Encore Career Institute. Whether you have been laid off, are returning to work, changing careers, are finding that retirement is not an option, or you need to explore potential strategies as you reconsider employment. Come join the Encore Career Institute (ECI) and meet a group of like-minded, Adult learners who are looking to re-tool, retrain, or re-enter the workforce. Receive free specialized support, career workshops, and networking opportunities.

By | 2013-04-25T12:23:31+00:00 January 15th, 2013|Public Speaking|0 Comments

ISM: Institute of Supply Chain Managers, Philadelphia Dinner Meeting

On January 10, 2013, I presented at the Institute of Supply Chain Managers, Philadelphia Dinner Meeting. People are researching you! Do you know what they are finding? More often than not, they are checking out your LinkedIn profile. Your LinkedIn Profile is your FIRST IMPRESSION and DIGITAL INTRODUCTION to your pro-spect. Does it showcase your skills and sell you as a pol-ished professional? In this fun presentation, you will learn how to take your LinkedIn profile from BORING to POWERFUL so you can find business, promote yourself... and take over the world! LinkedIn is an amazing business tool IF you know how to use it! LinkedIn offers a unique opportunity to brand your-self as a polished professional and provides you with un-ending opportunities for networking. In this exciting presentation, you will learn the ins and outs of LinkedIn and how to create your very own LinkedIn strategy!

By | 2013-04-25T12:11:45+00:00 January 10th, 2013|Public Speaking|0 Comments

Podcamp East 2012: The LinkedIn Presentation that ROCKED!

Last weekend I attended and presented at Podcamp East! PodCamp East is a social, digital media conference all podcasting, blogging, social media, and technology. It is an open and collaborative event with discussions and interaction from attendees. This was my 3rd time presenting and my room was packed! All the chairs were taken, people sat on the floor, and they crowded around the door! Mind-Blowing Steps to Soup Up Your LinkedIn Profile, clearly was a good name to give my presentation. I recorded the presentation and offer it here to you. It’s 43 minutes of pure LinkedIn profile optimization tips and tricks. Get out a pencil and paper (or Evernote on your tablet) and take notes! This is a fast and furious presentation with lots of GREAT information. LinkedIn Profile Optimization Presentation Subscribe to my YouTube Channel for more LinkedIn Presentations and Tips & Tricks! If you have any questions, feel free to leave a comment. If you’d like [...]

By | 2012-12-12T08:57:03+00:00 December 12th, 2012|Public Speaking|0 Comments

SiriusXM Focus Group’s LinkedIn Expert

I made my 4th appearance on the Focus Group Radio Show on December 9, 2012. Join Sirius XM’s resident Madison Ave. men Tim Bennett and John Nash for an entertaining look at the out side of business, every Saturday morning LIVE at 11am EST, with a replay on Sunday’s at 10am. Only on SiriusXM OutQ 108.

By | 2017-03-03T08:14:24+00:00 December 9th, 2012|Radio / Podcast Interview Guest Expert|0 Comments

IT Pros Webinar: LinkedIn Profile Help

On November 27, 2012, I presented an online Webinar to the IT Pros community. IT Pros – Philadelphia is the marketplace where employers and technologists meet based on compatibility. We are re-inventing the staffing and recruitment industry through our custom staffing services and talent recruitment platforms.

By | 2017-03-03T08:14:41+00:00 November 27th, 2012|LinkedIn Webinar Expert|0 Comments